Research Design

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RESEARCH DESIGN

We are an integrated information services provider offering Social Research,
Market research and fieldwork management.

Our research and survey management teams have advanced experience in their fields of specialty with expertise knowledge from study design to implementation with a given area of study.

Our Research Designs

Quantitative Research Design

The goal of quantitative research is to measure phenomena, such as attitudes towards public policy or indicators that show the impact of a program, in an unbiased manner so that the findings can be generalized to a larger population. To execute such research, it is necessary to design a sample that is representative of the larger population targeted for measurement. These might be general population samples for nationally representative studies, or samples of the beneficiary population for a program or intervention.

What we can offer
Team recruitment
Tool designing
Tool scripting
Translating of study materials
Training of data collecting teams
Field management and supervision
Independent project quality control process
Sample designing
Qualitative Research Design

Qualitative research is used when the objective is to gather a depth of data, to understand the Why? and How? Where quantitative research tends to focus on the what? When? and by Who? Qualitative research provides an opportunity to target either the general population or a specific audience and to understand what is behind an opinion, behavior or decision, and the barriers they face in carrying out certain behaviors.

What we can offer
Respondent recruitment
Carrying out in Depth interviews and focus groups
Training of moderators, Recruiters, Note takers and transcribers
Designing of discussion guides
Moderation services
Reporting
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East Africa

Uganda, Tanzania, Kenya, Rwanda, Burundi and Sudan
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West Africa

DRC, Chad, Niger, Burkina Faso, Ghana, Nigeria, Mali, Mauritania
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South Africa

South Africa, Botswana, Zambia, Zimbabwe, Swaziland, Lesotho, Mozambique
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Melbourne, Australia
(Sat - Thursday)
(10am - 05 pm)
Contact us