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class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bs-researchglobe.com\/new\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bs-researchglobe.com\/new\/services\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Services<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ad1289e e-flex e-con-boxed e-con e-parent\" data-id=\"2ad1289e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-180a1433 e-con-full e-flex e-con e-child\" data-id=\"180a1433\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-11ee5bc6 e-con-full e-flex e-con e-child\" data-id=\"11ee5bc6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1614b108 elementor-widget elementor-widget-heading\" data-id=\"1614b108\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Market Research?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49377555 elementor-widget elementor-widget-text-editor\" data-id=\"49377555\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Market research is the systematic process of collecting and analyzing information about customers, industries, competitors, and market trends. It reveals how people think, behave, and make purchasing decisions, giving businesses the clarity they need to grow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16586621 elementor-widget elementor-widget-heading\" data-id=\"16586621\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Market Research Capabilities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8203 elementor-widget elementor-widget-text-editor\" data-id=\"c8203\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Understanding your customers, competitors, and market environment is essential for making smart business decisions. At BS-Research Globe Ltd, we offer comprehensive market research services designed to help organizations identify opportunities, reduce risks, and strengthen their competitive advantage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dda74e9 elementor-widget elementor-widget-text-editor\" data-id=\"3dda74e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>Consumer &amp; Customer Insights<\/h5><p data-start=\"1287\" data-end=\"1381\">We help you understand your customers\u2019 needs, motivations, preferences, and behaviors through:<\/p><ul data-start=\"1382\" data-end=\"1548\"><li data-start=\"1382\" data-end=\"1415\"><p data-start=\"1384\" data-end=\"1415\">Customer satisfaction studies<\/p><\/li><li data-start=\"1416\" data-end=\"1444\"><p data-start=\"1418\" data-end=\"1444\">Brand perception surveys<\/p><\/li><li data-start=\"1445\" data-end=\"1481\"><p data-start=\"1447\" data-end=\"1481\">Usage and attitude studies (U&amp;A)<\/p><\/li><li data-start=\"1482\" data-end=\"1510\"><p data-start=\"1484\" data-end=\"1510\">Customer journey mapping<\/p><\/li><li data-start=\"1511\" data-end=\"1548\"><p data-start=\"1513\" data-end=\"1548\">Loyalty and retention assessments<\/p><\/li><\/ul><p data-start=\"1550\" data-end=\"1625\">These insights help you shape experiences that resonate with your audience.<\/p><h5 data-start=\"1632\" data-end=\"1676\">Product Research &amp; Concept Testing<\/h5><p data-start=\"1677\" data-end=\"1755\">Before launching a new product or service, we test its potential by assessing:<\/p><ul data-start=\"1756\" data-end=\"1914\"><li data-start=\"1756\" data-end=\"1790\"><p data-start=\"1758\" data-end=\"1790\">Customer acceptance and appeal<\/p><\/li><li data-start=\"1791\" data-end=\"1812\"><p data-start=\"1793\" data-end=\"1812\">Price sensitivity<\/p><\/li><li data-start=\"1813\" data-end=\"1842\"><p data-start=\"1815\" data-end=\"1842\">Product fit and relevance<\/p><\/li><li data-start=\"1843\" data-end=\"1892\"><p data-start=\"1845\" data-end=\"1892\">Concept refinement and feature prioritization<\/p><\/li><li data-start=\"1893\" data-end=\"1914\"><p data-start=\"1895\" data-end=\"1914\">Prototype testing<\/p><\/li><\/ul><p data-start=\"1916\" data-end=\"1996\">This ensures your product enters the market with the highest chances of success.<\/p><h5 data-start=\"2003\" data-end=\"2044\">Market Segmentation &amp; Profiling<\/h5><p data-start=\"2045\" data-end=\"2159\">We identify distinct customer groups based on their characteristics, needs, and behaviors. Segmentation helps you:<\/p><ul data-start=\"2160\" data-end=\"2330\"><li data-start=\"2160\" data-end=\"2199\"><p data-start=\"2162\" data-end=\"2199\">Target the right audience precisely<\/p><\/li><li data-start=\"2200\" data-end=\"2241\"><p data-start=\"2202\" data-end=\"2241\">Tailor messaging and product features<\/p><\/li><li data-start=\"2242\" data-end=\"2284\"><p data-start=\"2244\" data-end=\"2284\">Improve marketing return on investment<\/p><\/li><li data-start=\"2285\" data-end=\"2330\"><p data-start=\"2287\" data-end=\"2330\">Understand underserved or emerging groups<\/p><\/li><\/ul><p data-start=\"2332\" data-end=\"2387\">Good segmentation leads to smarter, sharper strategies.<\/p><h5 data-start=\"2394\" data-end=\"2448\">Competitive Intelligence &amp; Industry Analysis<\/h5><p data-start=\"2449\" data-end=\"2530\">Stay ahead of the competition through deep market evaluations. Our team analyzes:<\/p><ul data-start=\"2531\" data-end=\"2725\"><li data-start=\"2531\" data-end=\"2570\"><p data-start=\"2533\" data-end=\"2570\">Competitor strengths and weaknesses<\/p><\/li><li data-start=\"2571\" data-end=\"2604\"><p data-start=\"2573\" data-end=\"2604\">Market gaps and opportunities<\/p><\/li><li data-start=\"2605\" data-end=\"2640\"><p data-start=\"2607\" data-end=\"2640\">Industry trends and disruptions<\/p><\/li><li data-start=\"2641\" data-end=\"2681\"><p data-start=\"2643\" data-end=\"2681\">Pricing structures and market shares<\/p><\/li><li data-start=\"2682\" data-end=\"2725\"><p data-start=\"2684\" data-end=\"2725\">Promotional and distribution strategies<\/p><\/li><\/ul><p data-start=\"2727\" data-end=\"2791\">This equips you with the intelligence to outperform your rivals.<\/p><h5 data-start=\"2798\" data-end=\"2852\">Market Feasibility &amp; Opportunity Assessments<\/h5><p data-start=\"2853\" data-end=\"2931\">Before investing resources, we evaluate whether the market is ready. We study:<\/p><ul data-start=\"2932\" data-end=\"3066\"><li data-start=\"2932\" data-end=\"2962\"><p data-start=\"2934\" data-end=\"2962\">Demand and supply dynamics<\/p><\/li><li data-start=\"2963\" data-end=\"2990\"><p data-start=\"2965\" data-end=\"2990\">Target market viability<\/p><\/li><li data-start=\"2991\" data-end=\"3022\"><p data-start=\"2993\" data-end=\"3022\">Economic and social factors<\/p><\/li><li data-start=\"3023\" data-end=\"3043\"><p data-start=\"3025\" data-end=\"3043\">Growth potential<\/p><\/li><li data-start=\"3044\" data-end=\"3066\"><p data-start=\"3046\" data-end=\"3066\">Risks and barriers<\/p><\/li><\/ul><p data-start=\"3068\" data-end=\"3125\">This empowers you to make confident investment decisions.<\/p><h5 data-start=\"3132\" data-end=\"3158\">Pricing Research<\/h5><p data-start=\"3159\" data-end=\"3218\">We determine the most effective pricing strategies through:<\/p><ul data-start=\"3219\" data-end=\"3352\"><li data-start=\"3219\" data-end=\"3252\"><p data-start=\"3221\" data-end=\"3252\">Price sensitivity measurement<\/p><\/li><li data-start=\"3253\" data-end=\"3282\"><p data-start=\"3255\" data-end=\"3282\">Value-perception analysis<\/p><\/li><li data-start=\"3283\" data-end=\"3314\"><p data-start=\"3285\" data-end=\"3314\">Competitive pricing reviews<\/p><\/li><li data-start=\"3315\" data-end=\"3352\"><p data-start=\"3317\" data-end=\"3352\">Optimal price point determination<\/p><\/li><\/ul><p data-start=\"3354\" data-end=\"3421\">This ensures you remain competitive while maximizing profitability.<\/p><h5 data-start=\"3428\" data-end=\"3461\">Brand Health Monitoring<\/h5><p data-start=\"3462\" data-end=\"3516\">We assess and track brand performance over time using:<\/p><ul data-start=\"3517\" data-end=\"3646\"><li data-start=\"3517\" data-end=\"3553\"><p data-start=\"3519\" data-end=\"3553\">Awareness and visibility metrics<\/p><\/li><li data-start=\"3554\" data-end=\"3576\"><p data-start=\"3556\" data-end=\"3576\">Brand associations<\/p><\/li><li data-start=\"3577\" data-end=\"3612\"><p data-start=\"3579\" data-end=\"3612\">Customer satisfaction and trust<\/p><\/li><li data-start=\"3613\" data-end=\"3646\"><p data-start=\"3615\" data-end=\"3646\">Market positioning indicators<\/p><\/li><\/ul><p data-start=\"3648\" data-end=\"3701\">Ongoing brand health checks guide long-term strategy.<\/p><h5 data-start=\"3648\" data-end=\"3701\">Communication &amp; Advertising Research<\/h5><p data-start=\"3755\" data-end=\"3825\">We measure how well your communication efforts are performing through:<\/p><ul data-start=\"3826\" data-end=\"3961\"><li data-start=\"3826\" data-end=\"3864\"><p data-start=\"3828\" data-end=\"3864\">Pre- and post-campaign evaluations<\/p><\/li><li data-start=\"3865\" data-end=\"3897\"><p data-start=\"3867\" data-end=\"3897\">Message and creative testing<\/p><\/li><li data-start=\"3898\" data-end=\"3929\"><p data-start=\"3900\" data-end=\"3929\">Audience impact assessments<\/p><\/li><li data-start=\"3930\" data-end=\"3961\"><p data-start=\"3932\" data-end=\"3961\">Digital engagement tracking<\/p><\/li><\/ul><p data-start=\"3963\" data-end=\"4018\">This ensures your campaigns deliver measurable results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c3fa64 elementor-widget elementor-widget-heading\" data-id=\"72c3fa64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How We Conduct Market Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f6f0ec elementor-widget elementor-widget-text-editor\" data-id=\"68f6f0ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4063\" data-end=\"4150\">We apply a mix of quantitative and qualitative methods depending on your goals:<\/p><h4 data-start=\"4152\" data-end=\"4180\">Quantitative Methods<\/h4><ul data-start=\"4181\" data-end=\"4339\"><li data-start=\"4181\" data-end=\"4199\"><p data-start=\"4183\" data-end=\"4199\">Online surveys<\/p><\/li><li data-start=\"4200\" data-end=\"4221\"><p data-start=\"4202\" data-end=\"4221\">Mobile interviews<\/p><\/li><li data-start=\"4222\" data-end=\"4253\"><p data-start=\"4224\" data-end=\"4253\">Telephone interviews (CATI)<\/p><\/li><li data-start=\"4254\" data-end=\"4293\"><p data-start=\"4256\" data-end=\"4293\">Face-to-face interviews (CAPI\/PAPI)<\/p><\/li><li data-start=\"4294\" data-end=\"4339\"><p data-start=\"4296\" data-end=\"4339\">Large sample household and retail studies<\/p><\/li><\/ul><h5 data-start=\"4341\" data-end=\"4368\">Qualitative Methods<\/h5><ul data-start=\"4369\" data-end=\"4503\"><li data-start=\"4369\" data-end=\"4396\"><p data-start=\"4371\" data-end=\"4396\">Focus group discussions<\/p><\/li><li data-start=\"4397\" data-end=\"4420\"><p data-start=\"4399\" data-end=\"4420\">In-depth interviews<\/p><\/li><li data-start=\"4421\" data-end=\"4449\"><p data-start=\"4423\" data-end=\"4449\">Key informant interviews<\/p><\/li><li data-start=\"4450\" data-end=\"4474\"><p data-start=\"4452\" data-end=\"4474\">Ethnographic studies<\/p><\/li><li data-start=\"4475\" data-end=\"4503\"><p data-start=\"4477\" data-end=\"4503\">Product testing sessions<\/p><\/li><\/ul><h4 data-start=\"4505\" data-end=\"4535\">Hybrid \/ Mixed Methods<\/h4><p data-start=\"4536\" data-end=\"4599\">Combining numbers with deeper context for richer understanding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6449b76e e-con-full e-flex e-con e-child\" data-id=\"6449b76e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-104dc5de e-con-full e-flex e-con e-child\" data-id=\"104dc5de\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-479a7c86 e-con-full e-flex e-con e-child\" data-id=\"479a7c86\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1f17fdd5 e-flex e-con-boxed e-con e-child\" data-id=\"1f17fdd5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75236763 elementor-widget elementor-widget-heading\" data-id=\"75236763\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Our Services<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3e11cb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1b3e11cb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span 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Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f795c4 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"19f795c4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bs-researchglobe.com\/new\/online-surveys\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Paid Online Surveys<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-140cdc74 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"140cdc74\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bs-researchglobe.com\/new\/social-and-policy-research\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Social Policy Research<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec1f1c5 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"3ec1f1c5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bs-researchglobe.com\/new\/fieldwork-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Fieldwork Management<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f577bc elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"72f577bc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bs-researchglobe.com\/new\/data-collection-capabilities\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Data Collection Capabilities<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42eeace7 e-con-full e-flex e-con e-child\" data-id=\"42eeace7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac89a3f elementor-widget elementor-widget-heading\" data-id=\"3ac89a3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">do surveys and Earn Rewards<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61ef7e21 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"61ef7e21\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bs-researchglobe.com\/new\/log-in\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SURVEYS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Services What Is Market Research? Market research is the systematic process of collecting and analyzing information about customers, industries, competitors, and market trends. It reveals how people think, behave, and make purchasing decisions, giving businesses the clarity they need to grow. Our Market Research Capabilities Understanding your customers, competitors, and market environment is essential [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-128","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bs-researchglobe.com\/new\/wp-json\/wp\/v2\/pages\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs-researchglobe.com\/new\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bs-researchglobe.com\/new\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bs-researchglobe.com\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bs-researchglobe.com\/new\/wp-json\/wp\/v2\/comments?post=128"}],"version-history":[{"count":7,"href":"https:\/\/bs-researchglobe.com\/new\/wp-json\/wp\/v2\/pages\/128\/revisions"}],"predecessor-version":[{"id":1228,"href":"https:\/\/bs-researchglobe.com\/new\/wp-json\/wp\/v2\/pages\/128\/revisions\/1228"}],"wp:attachment":[{"href":"https:\/\/bs-researchglobe.com\/new\/wp-json\/wp\/v2\/media?parent=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}